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HIAS
Design Direction for
a Humanitarian Organization
HIAS is an international humanitarian organization that provides vital services to refugees and displaced people. I manage HIAS' visual identity—ensuring consistent brand expression across platforms and programs—and lead design and brand strategy for marketing, fundraising, and advocacy efforts.
MY ROLE
Graphic Design, Marketing, Brand Management,
Design Direction, Project Management
DONOR ENGAGEMENT
I lead the art direction and design of all high-level, donor-facing communications.
MASS MARKET FUNDRAISING
I ensure HIAS' advertising creative aligns with our messaging and speaks to the target audience.
EMAIL & SMS MARKETING
Branded graphics enhance campaign storytelling and engage supporters.
Giving Tuesday 2025
Year-End Giving 2025
ADVOCACY & COMMUNITY ENGAGEMENT
For external-facing initiatives and outreach,
I develop fresh, brand-aligned design treatments.
BRAND MANAGEMENT
As the brand design lead at HIAS, I maintain and evolve our visual identity guidelines.
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