An 8-panel accordion fold book presents an excerpt from
Margaret Atwood's acclaimed novel, The Handmaid's Tale.
Objectives
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To maintain even pacing throughout the book and accentuate key parts of the text in order to appeal to a range of readers.
To experiment with type as texture and play with letterforms while retaining legibility.
To match the tone of the excerpt – a sobering description of a dystopian society in which power and powerlessness are major themes.
Solution
Repeating letterforms and other elements adds consistency from panel to panel. The three typefaces employed complement one anther: Univers in its heavy weight has stature and strength;
Hoefler Text accents the page with overly articulated italicized lines; Univers in its condensed face forms interlocking "chains" that aim to intimidate rather than invite, mirroring the mood of the text.