CDC's Injury Center focuses on many of society's most urgent public health challenges. For the Center's 30th anniversary campaign, our team developed a visual identity, suite of collateral, and brand guide. The same year, I led the redesign of the Injury Center's updated Suicide Prevention Resource for Action. Key design updates included revamping the publication's color palette, optimizing readability, and sourcing imagery that reflects—and is sensitive to—the critical content.